Per Ed Zitron: "Facebook has lost 25.2% of its monthly unique website visitors ...

in DBuzz4 months ago

... since 2021, crashing from a high of 1.456 billion in May 2021 to a low of 1.042 billion in February, slightly increasing to 1.059 billion in April 2024 — a loss of 397 million unique visitors."

Posted via D.Buzz

Sort:  

I wonder if kids are on other platforms these days. My family hardly use FB and the site is so annoying with ads and 'suggested' content I don't care about. I'm not surprised the numbers are down.

What alternatives did they switch to?

Posted via D.Buzz

I'm not sure where they have all gone. Instagram and tiktok are big, but I don't use them.

What could be reasons behind this loss of Facebook in terms of the number of unique visitors?

Posted via D.Buzz

Their product is enshittified, as their incentives are not aligned with providing the best products and services to the people who use them.

Posted via D.Buzz

Web2 social media platforms are struggling to find perpetual growth. Their business model breaks down when the active user count does not grow.

Posted via D.Buzz

There are so many other platforms out there now so a lot of people are drifting away from Facebook