If anything the allure of "money" (crypto actually) corrupts interactions here and tends to make them less genuine than on web2. On FB at the beginning (never been a fan, even less an expert) you knew that if someone chose to engage it was because she cared about what you wrote, she would give of her time and effort to interact with nothing in return (except the satisfaction of the interaction). Here many people interact not because they genuinely want to but because they hope to gain something tangible from the interaction.
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Well, I think people wanting to gain something from you in one way or another is not something new or restricted to Hive, but yes there's often some of those fake interactions around here instead of just being real with themselves and sticking to their interests and interesting people to them.