No, not a far stretch at all. I remember reading or listening to biologists saying we used to live in small groups of people where everyone knew each other, and they went on to hypothesize on how this might affect our current behavior and psychology. For instance, in a small group it makes sense to compare ourself to others, since everyone can be your, say, sexual rival; but it doesn't make sense to compare ourselves to rich famous people who live in other countries and who will never compete with us for a mate or a job or a position, but we can't help but do exactly that, because our brain thinks everyone we see is a member of our small village.
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Wooow, I've never seen it this way. Technology has really made the world a global village. I could like to see the literure on that...Its stuff like this I love to read...behaviour intrigues me.