To get there, there is a couple of sentences from the conclusions of our article that I would like to quote:
One more issue requires a novel approach: while the physics community may agree on this exciting research agenda, it will ultimately have to convince other scientific disciplines, society and governments. [...] Additionally, most of us need to learn to communicate much more convincingly the prospective economical, societal, environmental and cultural impacts of HEP research, reaching a wider audience and using modern communication means in innovative and exemplary fashion. Professional communication to society will become a new required competence.