This was a rather old post, back when Hive had potential for growth, Stemsocial had a huge influx of writers, and we wanted to encourage that growth in the right direction rather than spam. Obviously it's no longer relevant.
That being said, it was never to pander to edutainment. The point is being able to express one's own passion for the subject you're writing about, otherwise you're just doing a WebMD 'illness, causes, symptoms, treatment' wiki list - or nowadays, an AI copypasta.