The robot that challenged the champions.


The boundary between man and machine became more tenuous during the
Korean archery championship Hyundai Cup 2025, for the first time, South Korea's legendary archers faced off against an autonomous shooting robot created by Hyundai Motor Group.

Hyundai has sponsored the South Korean archery team since 1985 and for years has been integrating robotics and precision engineering into human training. These technologies were decisive for South Korea's dominance at the Paris 2024 Olympic Games, where the country won gold in all five archery categories.

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