I think Rebellion is still a good thing for SPl even with moderate packs buying.
Mobile game without a deep and narrative gameplay need to artificially maintain hype and user engagement with new stuff coming out regularly.
In narrative games, the story maintains players in a cliff hanger situation keeping them engaged until the end. In mobile and especially PvP games, there is nothing like that and the game can rapidly feel empty or boring.
The big problem of SPL imo is the lack of new features and variations. Also the PvP system with rating system that reset every 2 weeks completely annihilate the feeling of progression that keep players engaged.
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The rating reset is really annoying, maybe let the player keep roughly the same spot if they don't play, or let the player choose their league where to start from.
Well, for me the problem is that the only available gameplay is the PvP mode.
Unless they reinvent PvP competition, there is nothing to be done about the reset. We need to be on an "equal footing" to be able to compete against each other. But at the same time the reset negate the feeling of accomplishment and progression and the game turns to basic grinding.
I think they SPL need a story mode and PvE, where there are always new things to discover, where we can look back and see how we progressed in the game.
But at the moment they prefer asking the DAO for 60K USD for social network management rather than to hire additional developers...