I tried that but with regular people, and they found it interesting but got away quite fast.
The main reason is that are too many implicit rules (especially from the point of view of the self proclaimed Hive police ) and the content is not on par with instagram/tiktok. In terms of media diversification (mainly old fashioned text blogs) but also content. There are no brands working on their online presence, no large scale bloggers either since they cannot earn as much as on other social networks.
If you are not tied by your investment, there are little reasons to use Hive over conventional platforms (and freedom of speech is not one of them).