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RE: What is the USP (Unique Selling point) of Hive? Why do we use it and how to onboard more users?

in #hive-engine2 days ago

This is the billion dollar topic of Hive. How to get this place out there in a way that is suitable for normies to join and grow. I sure don't have the answer ahah

I found about Hive because I was looking for alternatives (like NFTs) to sell my music. Now I'm here because it feels like social media once was, when people just wanted to genuinely talk about their life experiences and interests and wanted to find other people with the same vibe.
I'm not a copywriter/usp generator guy but what I like here is that there are no ads; communities feels like real communities and not just a bunch of people spamming their things; and I'm earning something anyway, even if just cents. Meta never paid me anything for all the posts and stories I did there. Actually I've earned more from my journey on Hive than my whole 1 and half year of music on Spotify...

I agree about some kind of Hive board team. Hive needs a strategic, well planned out promo campaign, with support for onboarding new people the right way. But I'm just a little fish. These are things whales should take in consideration

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Thanks for sharing your story! I think you are one of the key users which Hive should really attract. How we do it on a larger scale is indeed a perplexing issue. From the comments on this post, I can take away that I might have been looking at things from too big a picture. Maybe the real key to Hive is finding your Niche and growing that. I've always tried to consider how we can grow and expand Hive as a whole rather than draw in smaller niche users and communities.

Indeed, the 'whales' should take more responsibility for the overall Hive growth. At the same time, they're sitting pretty, making money for doing nothing, so why would they bother?

The real users who control Hive are those who use it daily, make content/interact with others, and create the social space we're all actively enjoying. The replies to this blog post have certainly given me plenty to think about. Thanks for your opinions!

If you think about it, other social media are effectively made by people joining and attracting their own niche. We all make or consume content, join communities and share other people's things. Meta, YouTube, Reddit and tiktok all works this way. It's in fact the population itself that promote a platform.

What developers and whales should do would just be to make Hive a simple place to join. We need more tools to make it entertaining; we need bugs fixed; we need uploading speed; we need simple sign-up procedures.

We all have the enthusiasm to promote Hive with our friends and followers and I thinks that's much more powerful than any ads campaign. But it's not clear how to join. What happens if you hear about Hive for the first time and you're interested in joining? Probably you google it. Well, good luck on finding an easy way to sign-up then...