I’m sure it’s great but if it was your company Steve would you be giving them the guts of 80k so far this year for a last place and a DNF . Let’s get real here . We all think it’s great flying through the air . Until we get the invoice
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In the world of marketing that probably doesn't even cover drinks for a team, but it has got the Hive brand to lots of eyes. I've heard that half of all marketing spending is wasted, but nobody knows which half :)
As marketing pro I could say something but I will not :-)