I've had some tangential exposure to the work @justineh and the others she mention were doing in the background through the Hive launch and up to getting the various exchange listings including USD pairings on multiple major exchanges! Something that never happened in the days of the old chain.
I'm supporting this but on the caveat that this branch out into wider PR. We have exchanges, the other exchanges will be coming to Hive from now on. The work to promote the chain as a place where people can build REAL businesses and engage real audiences of people, not gambling or speculating bots, is the job that needs to be done.