Think of it as a multi poster. Someone could still hang out on HIVE be unaware the other app even exists. This would have cohesive game theory and even the people coming to it wouldn't necessarily have initial knowledge of what STEEM, Blurt, and HIVE are. HIVE hasn't been marketed in a large way. There have been some grass roots initiatives which have been really good but we aren't brining in the masses. There have been moments when we have. Jerry Banfield's STEEM marketing campaigns from 2017/2018 and Splinterlands onboarding a ton of users last cycle.
I agree with you there needs to be a consistent marketing plan that is fresh and new. This is what this will provide. A lot of chains try to do a rebrand. We don't need to do any of that or change anything on the protocol level. This will ride on top and provide extra rewards, extra functionality, and be marketed. Community members here could use it and tap into that or not.