The picture is hilarious but I think you are misunderstanding. That part of it is mainly a multi poster so nothing really changes with HIVE, Blurt, or STEEM. Someone could hang out on HIVE and post through Hive.blog and nothing would change for them.
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Hive has no business promoting compromised tech or people's pet projects. This is what everyone here is trying to say.
Hive can partner with others like it, who are equal to itself, where the quality of the tech stack, roadmap, vision, and the integrity of the blockchains align. Take WAX for example where multiple cross-chain approaches already exist at this time. Steem and Blurt are not suitable. One is broken and the other is a toy.