MySpace payed bands, and influencers to come post there, and went from nothing, to millions of users in a year. If we could get a large enough marketing budget, you could pay mid-teir celebrities, and public figures to post say 1 exclusive video or post a week. Maybe promise them a certain amount of Hive of they do it weekly for months? If they have a decent stake waiting for them, they might be encouraged to promote to their fans on other platforms.
I was an early steem adopter that let my page go dormant. I just a few days ago found my keys, to explore Hive. One thing I was surprised to see was that there were several alt media figures posting here who's work I consume elsewhere, yet I've never heard them mention Hive. That kinda bummed me out, and I've been wondering why they just post here, instead of pushing the platform like they do rokfin or LBRY.
I'm still exploring all the new features and such, but I'm gonna make a post going over how I feel about Hive. What I like, and some. Concerns I have.
There is an incredible amount of potential here. The marketing for steemit was always a joke imo. I'm not professional but I always felt that if I had that budget, I could see more results. But I'm probably talking out my ass. Hive has a chance to do it right, and maybe we can bukld something lasting, and impactful.
The Tsu platform I used before Steem has some celebrities at the start, who I assume were paid, but they did not stick around. The rewards there (based on ads) were probably not enough and the audience may have been lacking too.
The delegation system we have is a great way to kickstart an account without actually giving them money. They can give out votes to fans.
I know of a few accounts here who have hundreds of thousands of fans elsewhere, but hardly engage on Hive. They may just have someone copying over posts for the sake of it. Audience really matters, but it is a chicken/egg situation. We need 'names' to bring in fans, but kickstarting that is hard.
A lack of a company to back things like marketing can be part of the problem, but it didn't help Steem much.
Yeah delegation is a great tool. I still have a lot.of catching up to do on Hive, the initiatives that are going, and the whales influencing things around here. I just claimed my keys a couple days ago. I'll have a better idea if things in a couple weeks.