I think building is really important now... we can't rest on the laurels of "Look, we created Hive, and look how well it went!" That was just the start.
I'm about to embark on a a bit of a 90-day "experiment" of creating a lot of posts/essays/articles designed entirely for a readership outside Hive... as part of just getting the name out into the world as a venue for content creation. I'm mostly looking to "become visible" with the whole crowd I used to do social media with, before there was Steem... many of whom are fellow writers/bloggers.
I've decided now because we finally have some tools to add metrics: @peakd now has traffic counts available; and with @roomservice creating the @hiveonboard web site where you can actually track whether people sign up from your links we can actually get a sense of whether it's working, something we never had on Steem.
We definitely should not be sitting back right now. Hive is tiny compared to some of the potential competition. I am talking to various people about how to recruit. If each of us brings in a couple more people it can make a real difference. Just need it to go viral.