We have a problem with onboarded users who are new to Hive, many of them being new to crypto, discovering Steemit simply while researching more about Hive.
Maybe building some good SEO positioned sites that explain what HIVE is and what it's not (pointing to the right place) could push those search results down in the list...
Since it's somewhat a marketing thing, it could be added to a marketing proposal.
However, it will always be people that will park on the wrong side...