Yes, we should be mindful with HDF, because most of it is a one-time deal coming from steemit stake and the rest of the excluded accounts (how I wish we didn't have the part after "and"!).
We also need to reward accordingly work being done for Hive.
I agree with you that Justine wouldn't have accomplished probably most points in the proposal without the constant public pressure from the community, but the community wouldn't have Hive traded on most of the exchanges it currently is, if there wouldn't be someone or a small group that took the task of going through hoops with them and do the actual work she described.
Exchanges work in a world with legal entities, CEOs, points of contact and stuff. Thus the recurring question I saw being asked at AMAs for theycallmedan if we have a CEO. Making them recognize Hive as it is, in its decentralized form, surely took some convincing. Although -- without knowing anything -- I still have the feeling that someone had to step up and say I represent Hive and give all the legal documents they required.
Is that work worth 30K? I don't know. Having your new coins listed in more prominent places is worth a lot, otherwise they are quasi-worthless. But at some point stakeholders might feel she has been rewarded enough, and stop supporting the proposal.
Actually the fact that the proposal was made mostly to present already achieved results (granted, she was one of the people involved in the process) is a validation for me, as opposed to funding promises (with potential accountability).