Personally, i think many new users come in with the wrong ideas. They get signed up not for the right reasons; mostly for the financial rewards. Introductory posts are usually well supported and these users get financial rewards but after, most users earning go down and get them discouraged.
I believe new users should be introduced to hive with concepts like engagement and zero-censorship in mind. Also, the blockchain should be more fun. Most posts are either about the blockchain (which is understandable), crypto, various communities. If there are more fun-centred posts created around topics like comedy and humour, music, movies, games (there's quite a handful of this) and others, the new users will stick around.
Also a good point. The concept of "free money" warps the mind and raises wrong expectations
Very true