Sort:  

The marketing focus will be on both based on visitor shown interest. That is why CRO and landing page design adjustments are so important in this case. Advertising segments will be picked based on both investor/user parameters.

Just wondering if you were using our place in the market cap as your barometer for success. It seemed that way in your previous post. What will be the barometer used to judge the success of this marketing company? How will we measure their work and success?

market cap as your barometer for success.

My personal belief is that HIVEs current position in MC is an atrocity by crypto and real world standards with everything we have to offer and i have pinpointed the lack of marketing as the main culprit.
I have said that openly many times. I have also said it openly that a balance must be struck between focusing on attracting users and investors. That is the goal of this proposal.
The success of this marketing campaign will be measured based on 3 things.

  1. Industry standard metrics used by Ignite.
  2. Onchain metrics, users, comments, posts, power ups, powerdowns etc.
  3. Market cap change.