I do separate these things pretty well. I am mac here but I am someone else everywhere. It has always been that way. It's why I have been called so many different names, with certain attributes to it. But yeah, only a few close one would actually know me and hive, is part of my actual self even if its just a fraction to it.
It is hard to be too personal when you know that people in real life can read it too or you have a business reputation at stake.
This, I am trying now.