Art and video sites are starting to take off; gaining traction. Things that attract consumers. Plenty of competition out there. Plus the traditional route still exists. Digital artists gigs. Writing gigs. Jobs too LOL!
That's why I called it a department store though. This place even has an arcade that could use a few more games and of course, consumers. Millions of consumers.
It will likely require reimagining how the reward pool and the proposal system work, but I don't see why it can't succeed. The majority of people should only be rewarded with being able to consume quality content.