Even something going viral is no easy feat. The chances are slim to none though if the context of the content only makes sense to those within these walls. And yes, crypto has a bad reputation among those not involved, almost by default. But everyone understands entertainment/information/whatever. Giving the consumer hands on experience using blockchain and crypto by offering them something they're familiar with makes them more comfortable, rather than bombarding them with sales pitch, technical mumbo jumbo, and promises that sound like you're selling jars full of air instead of just jars.
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