All of the tokens run via Hive Engine are Layer 2 tokens - such as LeoFinance's token, 'Proof of Brain' and many others. Yes, apps that use Hive as a foundation for selling items or services are an ideal way to bring money into Hive without paying out from the rewards pool. A few projects have already experimented with models for doing this in a way that sells writing from Hive bloggers to corporate groups looking for promotional material to be created. I'm sure there are some other great ideas waiting to be discovered too!
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