A timely article, @resonator.
As a project, hive is what the community makes of it. And that is an excellent starting point. We need to keep in mind that hive is not a business. It does not have a profit motive per se. It can be used in that way. Community members have a choice though whether or not to take that route.
My fellow @listnerds will use the platform for a different purpose than the followers of @leofinance. Or the bloggers on @peakd. Or the gamers on @splinterlands. And that is a good thing. The platform will grow in directions we never dreamt of due to this diversity of interest. In time.
As with any community led project, the best advertisers are the users. Who just keep doing what they're doing. In this way the community will expand naturally. The people who join come willingly (and are not "bribed" through high returns and leave the minute the initial high returns return to "normal") and will stay and commit to the community in the same fashion.
Planning communities backfires. Letting them be themselves, through all the ups and downs that result, is a winning strategy. They can be creative, or innovative and that is what will drive them.
Some parts of hive will grow on the back of an individual's vision. Some parts will have no obvious driving force. Just like in real life.
That's what I like and appreciate about hive.