I can agree with most of that. We are failing to bring in new people, although efforts like the rally car ought to have at least got some eyeballs on the brand.
When Musk took over Twitter we had an opportunity to get some of the exiles, but many went to Mastodon instead. I do wonder if any ended up here when looking for Hive Social.
New users need to have a good experience, but that may still be a mess. We need good tutorials to get them started.
Despite all that Hive is still going and will soon be 4 years separate from the old chain.
This post covered some similar ground.