Definitely agree about the ease of use and voting for content. The 7 day timer is a bummer, I am not a fan of advertisements - I pay to avoid ads because I appreciate continuity of thought and the ability to focus without distractions. For me, being a paying customer (I have purchased HIVE and happy to continue purchasing it) should exempt me from ads.
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Perhaps there could be a compromise... a selection each member could choose to see/not advertisements and another for the content creator to allow/disallow ads. In this manner, the system would default to no ads shown and all ads seen, a content creator could turn on ads for perpetual revenue and a content consumer could turn off ad viewing. No payment necessary. At the same time, the content creator will have enabled ads for any non-hivians, earning revenue, and for Viviane who haven't found how to turn off the ads, yet.