The issue is not the use of the single word "hive", rather it is the use of the combination of the words "hive" and "blockchain" with both entities using the Internet as their primary means of communicating with customers or users.
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That is not the basis of any legal claim. They don't have a registered trademark and have no case for unregistered trademark infringement or passing off because the services they provide are completely different from those our HIVE blockchain provides.