Hive tips = waste of money.
60k - 70k in marketing and to standard onboarding process would bring much much more value.
even if Hive would pay fees like ugly newsletter sign-ups + first purchase ( around 5$ per user) it would bring close to 10k users to hive.
With and standard onboarding process like free wallet needs social media account + email would be able to remember the people.
like" we miss you" or something gay to trigger them active again :)
I'm in favour of hire fast, fire fast, but it needs a concept that proofs value.