Yes, Butterfly did do somethings including the car and a campaign that was wildly successful at getting people to the site, but they didn't sign up..
Those who don't understand marketing took that as a failure, but it was a huge Marketing win and a technology failure. The call to action got people here, but the where they landed had too many steps or lack of information to get them signed up,.
They just don't know how to problem solve from a meaningful evaluations of where did we lose the "Sale"
Yes, there hasn't been NOTHING, but it's not enough in an attention focused economy
He did find the problem with onboarding.
It was literally account creation.
100% agree as I'm guilty as charged. I don't think I've introduced anyone I know to Hive as they simply wouldn't 'get it' in its current format.
Poor UI, too complicated and too small in terms of reach right now.
Peakd has done a lot to help with the UI but it's still not enough when you're pitted against the other social media platforms.
We're still waiting for that 'killa app' I think...
Totally fine with them making a decision at the Hive level to not Market to end users.
If content creators aren't their target market, that means they are selling RCs or marketing to Devs. (RC's take a lot of traffic) and Devs need to understand.. Why Hive?
it's not hard someone just has to do it
They think not marketing to end users means no marketing, but it just means there is a different target audience.