Good points, I think even if it's not working (most of the time), collaborating and paying influencers is important to get more known, marketing, but paying the right influencers is important too, other way is word of mouth, building such a great product that everybody speaks about it. Still think that decentralized social media is a strong product in today's censored web 2 walled garden.
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The RIGHT influencer if - yes agree.
Agree on decentralized in general - if social media I am not sure to be honest - we also have Minds.com and others - I even consider Reddit as decentralized (more as we are even we are web3 while reddit is web2)