It's predictable that some people would freak out, I think. I suspect that the more someone's brand is that of an "out of the box" thinker (regardless of the reality of that assessment), the more likely they don't like to imagine that someone may be rating what they say or publishing that rating. Unfortunately, that also goes for con artists.
What's amusing so far is I see one case where two obviously contradictory arguments are used simultaneously to attack the idea. I can already imagine the response when I discuss how computers could help spot cases of cognitive dissonance.