You are right.
The Network Effect, in this instance, is people. There is no way around that. We are no embarking upon a time where the real world is suffering. This tends to open people up to other possibilities, especially in developed countries where they no longer have the illusion of things "being okay".
It will be fun to see where we are by the start of 2022 on Hive.
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I think 2020 really opened a lot of people's eyes to alternative possibilities.
As Elon Musk would say COVID (or at least the reaction to it) was a forcing function.