History of Stuff, Cellphones
i. Lithium for the batteries and other needed metals are mined.
ii. Production in a factory begins likely in China
iii. Finished products are shipped to Canada by shipping tankers and delivered by truck to retailers like Walmart
iv. Consumers purchase and use the phones for anywhere between months or years until they break or become obsolete.
v. Defunct project is taken a proper recycling location where toxic elements will be disposed of properly and recyclable elements reused
Advertising Secrets
US companies spend hundreds of billons of dollars on advertising each year. Marketing needs to reach the subconscious levels of the brain to work and convince people to buy. People don’t like to think they can be manipulated that way, but sales show they can.
We will instinctively look at something others are looking at, and so advertisers use models. We also have mirror neurons that cause us to copy the expressions and emotions of others without thinking and create in us positive associations with products, for example Happy Meals at McDonald’s.
Advertisers use little tricks to get our attention and get us to buy things. Models in ads will have dilated pupils and hold products in the right hand because most consumers are right handed. Graphics and logos will use bright colours meant to make people do and think a certain way. The colour green symbolizes freshness, like for example in the Subway logo. The colour red is used by many fast food companies in signage and logos. Red is thought to stimulate the appetite and inspire action. Blue signifies trust, and so banks like Royal Bank of Canada has a blue logo.
Advertisers use other techniques,
- Weasel Claim - the claim is vague, non specific, but sounds good
- Unfinished Claim - arguing the product has more of something or is better but does not finish the comparison and name the other product
- Endorsement/ Testimonial - a famous person or expert says they use the product
- Price Comparison - a higher-priced competitor’s model is quoted
- Rhetorical Question - a leading question is asked but not answered to create a positive association in the mind of the consumer
Hey @worldschoolerboy!
Actifit (@actifit) is Hive's flagship Move2Earn Project. We've been building on hive for almost 5 years now and have an active community of 7,000+ subscribers & 600+ active users.
We provide many services on top of hive, supportive to both hive and actifit vision. We've also partnered with many great projects and communities on hive.
We're looking for your vote to support actifit's growth and services on hive blockchain.
Click one of below links to view/vote on the proposal: