Only if you live under a rock will you not know that the digital advertising market has been on a roller-coaster wave of growth. Digital advertising has managed to gain momentum more than its television counterpart in the last one year, But then just like every other new in thing on the block, digital advertising has been enmeshed in some few negatives which has hinder it from reaching its full potential which are low efficiency of targeted actions,opaqueness of counterparty relations and high level of fraud. Virtually every party involved in the system bear the brunt of the above stated imperfections and it end up hindering the economic efficiency of digital advertising. For instance the advertisers overpays clients engaged,publishers receive less rewards and consumers are highly displeased with the quality of the advertising. Ubex has been designed to solve all these afforementioned problems.
what is Ubex?
Ubex is a decentralised platform created for the exchange of programmatic advertising founded on the basis of neutral network and smart contract. Ubex aspires to be a globally identified advertising eco-platform with a huge level of counterparty trust and a higher level of efficiency.
Ubex revolutionises the advertising system by shifting from the old-fashioned pay-per-click system to pay-per-targeted action which appears to be fair and good for all counterparty involved in the advertising ecosystem.
The ubex system make advertisers purchase adslot automatically by which payment is based on fufilment of intended or targeted actions.
The use of programatic technology on the basis of neutral networks with the application of smart contract employed by ubex maximise the efficient purchase of advertising, that is to say that the neural network adopted by ubex as its advertising procurement algorithm will process information of every single visitor to member network website, the neural network will evaluate the visitors interest,estimate the possibility of targeted action for all advertiser offers and choose the most perfect advertising for them. Due to this,visitors of member network website can see ads related to their interest and that will eventually provoke a targeted action.
The use of blockchain based smart contract by ubex will also solve the problem of low trust and confidence abound in the procurement of digital advertising. Smart contract allows a transparent and fair relationship between each parties which will lead to minimal participants risk.
The ubex team is consisted of professionals with high level of experience in marketing, neural network and blockchain and they have developed an infrastructure which will ensure the free and fair procurement of digital advertising and take it to a whole new level of economic efficiency.
In my subsequent article, I will be viewing ubex from another perspective and shedding more lights on how the actors in the ubex platform shall function together to achieve its common aim.
Token sale is active till August 18th, 2018.
For more information, Ubex official contacts are below;
website:https://ubex.com
bitcointalk Ann thread:https://bitcointalk.org/index.php?topic=3393244.0
telegram:https://t.me/UbexAI
My bitcointalk link: https://bitcointalk.org/index.php?action=profile;u=2022239