Thanks for summary! Upvote for that...
I also think, that the whitelisting fees are totally fair - at least it gives them some commitment. On for the project itself: If you have a look at the team members, there's quite some credibility. Which in that industry is probably very important as it is a crowded and massy space that is a lot about networks and marketing. In addition to that, the market potential is obviously huge.
The only thing that kind of holds me back is the scarcity of updates in the website. Social media is always pretty much only used for dumb marketing. But lets hope, they are just busy working on the project itself.