Nowadays, One of the biggest challenges businesses face today is customer acquisition and retention. The key to both acquiring new customers and retaining your current customers is possessing the critical data that can help you market to those prospects with the highest propensity to use your products and services and further help identify the needs of your current customers ensuring their long-term loyalty(1)
).
This is traditional way and still powerful
Mark Zuckerberg invented Fbads to increase the outreach of target customers
But there are problems that need to be address(2)
merchants have little understanding of their customers because customer data is fragmented and incomplete.
consumers have no control over their data while corporations use and monetize this information.
offline advertising is outdated, lacking in transparency and effectiveness.
Facebook was recently been interrogated for data privacy breach
)
There it goes with issue No.2 has been addressed.
So why I'm saying Carry Protocol is the saviour for business entity?(2)
It is because Carry Protocol aims to resolve these problems with three objectives:
- provide a platform for merchants to understand their customers and communicate with them
- enable consumers to control their own transaction data and monetize the information
- offer a new advertising channel that is effective and transparent.
So, who will be the early adopter to use this MAGNIFICENT technology?
Answer: 
"Over the past 7 years, they have grown Dodo Point into the number one tablet-based loyalty platform in Korea and Japan, securing 10,000 PARTNER MERCHANTS with 15 MILLION CUSTOMERS and tracking over $2 billion worth of offline payment data annually. As Carry’s flagship partner, Spoqa will leverage its existing merchant and consumer base to scale Carry Protocol into the market. This will give Carry Protocol a competitive edge in the market and
help achieve faster application in the real world" (2).
I CAN SAY CARRY PROTOCOL HAS ITS MVP. I LOVE START-UP WITH MVP.
For my followers' information. Listen carefully guys!!!
If you as a customer using carry protocol to pay to the merchant, carry protocol will reward you coin Carry (CRE) if you share your transaction data and the merchant reward you Branded token (BT).
This rewarding system correlates with a study led by Dr. Paul J. Zak, professor of Neuroeconomics at Claremont Graduate University, to learn how coupons impact people’s happiness, health and stress. Together, they discovered that coupon recipients who got a $10 voucher experienced a 38 percent rise in oxytocin levels and were 11 percent HAPPIER than those who did not receive a coupon. Furthermore, their respiration rates dropped 32 percent, heart rates decreased by 5 percent and sweat levels were reportedly 20 times lower than their peers. Consequently, they felt more RELAXED and less STRESSED (3).
The more people use CARRY PROTOCOL, the higher its value. 'Metcafle's Law'
It also has Value-added service provider to support its operation such as:(2)
- Settlement service provider-> Merchants that wish to convert cryptocurrency into fiat money.
- Wallet service provider-> create and distribute wallets to consumers in the form of mobile apps
- Device provider-> Device providers install devices at the stores and provide the software for the device
- Advertising service provider-> analyze transaction data on behalf of advertisers to narrow down target consumers and conduct ad campaigns.
These are the SUPERSTAR in the team consist of academia and technical expert. I believe this project is HUGE!
Plus notable partners are onboard supporting CARRY 
IMHO facebook will acquire CARRY PROTOCOL like they acquired instagram, whatsapp...
P/s: brackett with number shows where ie the correct references based on list of references below
References:
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i put references