Even though loyalty programs are largely popular, the market is not very efficient. In the US alone, every year an estimated USD 100bn worth of loyalty points go unredeemed.
This just highlights how programs fail to successfully engage consumers. According to Colloquy’s Loyalty Consensus Report, 57% of consumers left because it took too long for them to collect enough points, while 53% said they left because they didn’t like the rewards offered.
The current loyalty market is ailing. We all know that painfully annoying feeling of airline miles expiring just because you couldn’t collect enough to redeem for something you actually wanted.
That being said, we can all agree that loyalty programs are ripe for a revolution — and qiibee is here to help make it happen!
qiibee has already had big names partnered with them like Domino's pizza, Subway, BurgerKing, and more.
qiibee is leveraging all the potential of the blockchain technology to bring efficiency, flexibility and more value to its partners and customers.
If you're interested in the project you can check out their blog, they are posting and updating very frequently.
Also, you can register to the public pre-sale to secure your spot when the public crowdsale starts.
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So my coupons will now be saved on the block-chain and so is their progress, amazing.
Now I'll actually redeem my points at some point instead of just throwing it away and re-trying to get it after few months.
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