I like to look for vision and consider the ICO I'm researching more like a small entrepreneurial startup say in Silicon Valley.
Can the team deliver the vision?
There are a number of great solutions to a huge number of problems out there, however if it can't be cultivated into a mature platform, reach people and make a difference it won't have the success the developers, and stakeholders alike, all desire.
I couldnt agree more, alot of people have forgotten the real money is going to be coming from the masses!