Well....mine isn't a low cost idea, but still worth sharing. I did a post about it months ago. Basically a grass roots marketing tour that stops at major colleges around the U.S. I did this type of work for video games years ago and its extremely effective in building excitement and a following within a college campus.
College kids are the best word of mouth marketers you can have, plus given their demographic they are the future of social media so this is who we want to reach. Can be as simple as having a booth in the dining hall or a team of steemers running around campus telling people about steem and giving out some free swag.
I have heard of this sort of thing before. I do know it works but like you said it is not cheap! Perhaps we will have the funds to do this at some point:) People could do it on their own but it might actually look more like a scam if it isn't someone directly associated with Steemit.
Yes, exactly. Not a low cost initiative. One thing I think steemit will have to do at some point is "steemit groups" Such a vast majority of social media interaction is people participating in a specific group/topic. Though we have "tags" I believe further structure with this will be beneficial for a larger audience. Sometimes to get bigger you have to go small and focused.