They are just cheerleaders. As it is shown in Tay Tay's own documentary, her attempts to sway elections in her home state failed. She isn't converting anyone and in all likelihood damages her own bottom line in the process. In the doco, her manager says to her "what if i told you that I was going to make a decision that was going to reduce your ticket and album sales by half? Would you want to do that? Because that is essentially what you are doing here."
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