I like funny tokens! Of course 30K from your blog would be nice, and hopefully you can win the battle against all the competition. But at least it is cover more than a third of amount. I would take a step away from working 5 days a week, but at this point I have nothing to replace my current income.
More is better from passive-ish, but as you say we all have to do what we can do to keep the monkey off our back!