STARBUCKS
ING
Starbucks serves over 60 million customers a week in over 17,000 stores in 58 countries around the world. And these figures continue to increase. So how did a company currently worth $13 billion get started?
Starbucks Coffee, Tea and Spice, as it was originally known, roasted
its first coffee beans in 1971. This tiny coffee house in Seattle, named after a character in the novel Moby Dick, was the vision of three men Baldwin, Siegel, and Bowker who cared passionately about fine coffee and tea. Their determination to provide the best quality coffee helped their business to succeed, and a decade later, their fourth store in Seattle opened.
Meanwhile, in New York, Howard Schultz, a businessman specializing in kitchen equipment, noticed that a small company in Seattle was ordering a large number of a special type of coffeemaker. Out of curiosity, he made the cross-country trip to Seattle to find out more. Immediately he saw the Starbucks store, he knew that he wanted to be part of it.
The three founder members weren’t initially very keen, but a persistent Schultz was eventually hired to be head of Starbucks marketing in 1982.
ITA
"Starbucks serve oltre 60 milioni di clienti alla settimana in oltre 17.000 negozi in 58 paesi in tutto il mondo. E queste figure continuano ad aumentare. Così come ha iniziato l'attività di una società attualmente valida 13 miliardi di dollari?
Starbucks Coffee, Tea e Spice, come era originariamente conosciuto, arrostito i suoi primi chicchi di caffè nel 1971. Questa piccola caffetteria di Seattle, chiamata da un personaggio del romanzo Moby Dick, è stata la visione di tre uomini Baldwin, Siegel e Bowker che hanno curato appassionatamente il buon caffè e il tè. La loro determinazione a fornire il miglior caffè di qualità ha aiutato la loro attività per avere successo, e un decennio dopo, il loro quarto negozio a Seattle si è aperto.
Nel frattempo, a New York, Howard Schultz, un imprenditore specializzato in attrezzature da cucina, notò che una piccola azienda a Seattle aveva ordinato un gran numero di un tipo speciale di caffettiera. Per curiosità, ha fatto il viaggio in cross country a Seattle per saperne di più. Subito ha visto il negozio Starbucks, sapeva che voleva essere parte di esso.
I tre membri fondatori non erano inizialmente molto appassionati, ma un persistente Schultz è stato assunto per essere responsabile del marketing di Starbucks nel 1982.
‘ Starbucks serves over 60 million customers a week in over 17,000
stores in 58 countries around the world. And these figures continue to increase. So how did a company currently worth $13 billion get started?
Starbucks Coffee, Tea and Spice, as it was originally known, roasted
its first coffee beans in 1971. This tiny coffee house in Seattle, named after a character in the novel Moby Dick, was the vision of three men Baldwin, Siegel, and Bowker who cared passionately about fine coffee
and tea. Their determination to provide the best quality coffee helped
their business to succeed, and a decade later, their fourth store in Seattle opened.
Meanwhile, in New York, Howard Schultz, a businessman specializing in kitchen equipment, noticed that a small company in Seattle was ordering a large number of a special type of coffeemaker. Out of curiosity, he made the cross-country trip to Seattle to find out more. Immediately
he saw the Starbucks store, he knew that he wanted to be part of it.
The three founder members weren’t initially very keen, but a persistent Schultz was eventually hired to be head of Starbucks marketing in 1982.