Hey, thanks. There is a minimalism documentary on Netflix that mildly feels like an advertisement for apple products, but it's pretty good :) I hadn't heard that about young people buying less, that's interesting.
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I like those minimalism guys - I read their book when I met a guy who used to work for them and he gave me a copy. Came at a good time in my life.
I know what you mean about Apple co-opting the message with their "sleek, minimal" products. As with all movements, it can mean different things to different people and so marketers tend to get their hands in. Kind of goes against the point!