The mobile app market is a billion-dollar business. But it is only a certain kind of apps that makes most of this money. Some of the top grossing apps in the world are the game app. If you want to build a multimillion-dollar game app empire for the iPhone, any competent and experienced Mobile Game Development Company should guide you with industry insider information crucial for success. This article will provide insight into how your game app will help you generate millions of dollar in profit.
The mobile app market at the whole has grown substantially over the years and industry experts suggest continued growth. In 2018, mobile traffic accounted for 52.2% of the total website traffic Worldwide. With such number, It's no wonder that people are looking at the game app as a modern day Gold Rush.
If you have a really cool idea for a mobile game app, one of the first questions comes to your mind is likely to be profit related. The mobile game app is a huge market for potential revenue. There are endless stories such as Candy Crush, Angry Birds, Flappy Bird, Clash of Clans and many more.
These are only a few examples, however, the list of the successful game app is very huge. These success stories proved that mobile game app is a highly profitable business. According to Google Ad Mob’s App Developer Business Kit, at least 62% of the smartphone buyers install some game on their smartphone within the first week of purchase. This is another example that demonstrates an immense business potential for a game app for the iPhone.
Choosing the Right Mobile Game Development Company
Many industry experts claim the game app market revenue to surpass $180 billion by 2021. There is immense business potential, yet there are only a few mobile games that are successful in recovering their development expenditure. With plenty of mobile game development company around, it has become easier to get the mobile game app developed for iPhone. However, it has become increasingly difficult to create a profitable game app that can generate millions in revenue.
It takes a lot of things to create a profitable game app. You need to study the target market, come up with the concept for the engaging game and have a strategic plan to monetize it. This article breaks down the mobile game app development process into 6 simple steps to help you understand the process. If you follow them closely, you will have an increased chance of making your mark in the mobile gaming industry.
1. Develop original idea
Ideation is the most complex and a very crucial step forward to create a successful mobile game app for iPhone. For a mobile game to be successful, it is important that your idea should be original and better than average. The best way to find a great idea is to come up with something innovative and engaging. Moreover, the idea should be such that appeals to the mass audience to ensure a profit.
If you are not able to think of a very promising game app idea, look around for existing game app with the scope of improvement. It is also an excellent technique to improvise on an existing idea rather than developing a new idea from scratch. Diamonds and Candy Crush are excellent examples of improvisation.
2. Have a story
For your game app to be highly successful, you should also come up with the story that will go along with your game app. Stories give players a purpose to finish the game. It does not matter how simple or complex the story is. But there should be a story for your game app. If building a story doesn't come easily to you, here is a set of questions to help you out. By simply answering the following questions about the character, you can craft a great story for your game app.
Who are the hero and the villain in your game app?
What are the strength and weakness of the hero and the villain?
Why are they fighting with each other?
What hero needs to do to achieve success or victory?
3. Make your game app addictive and easy to use
If your game app is easy, players will stick around to fiddle with various components and play the game. But if your game app has a steep learning curve, not many players will have the patience to spend time learning the app game. Besides the ease of use, the game should also have some kind of hook to create an addiction. A little addiction contributes significantly in retaining users to your game.
With our experience of developing scores of game apps, we have found an array of full proof elements that can make your game addictive. If you have a basic idea about your game and story to go along with it, we can design a plan for a game app that is easy and fun with a gradually increasing difficulty level. With our experience, we have found that players tend to lose their interest in lengthy games. To keep the players engaged, we can help with designing a short level that involve plenty of unlockable content. To retain users in the long run, frequent update and freebies on occasions like holidays work as a good hook.
4. Video game development with Unity
Unity game developmentis the fastest way of making game apps. It uses the Unity engine which is powerful and free. It significantly cuts down the development time into a few days or month.Unity game development makes it easy to build level by adding 3D objects of all shapes like cube, spheres, and cylinder. The game development tool comes with different lightning effect and cameras to make your game app look fantastic. The tool also incorporates physics and materials property to make the components in your game app to behave like in the real world. Unity also helps in VR game development. With Unity, you can build immersive experiences for your game app player
5. The need for stunning design
Creating a design for the mobile game app is much more complicated than creating a design for the normal mobile app. A good design for a mobile game takes into consideration an array of factors such as the story, characters, and the final appearance. The design of the game plays a significant role in differentiating between your game app and your competitor’s. The possibilities are endless with regard to the game app.
The design can be as simple as a flat design for your game app or can possess comic style with the 3D layout. But while working on your dream app design, you should be mindful to keep the weight of your design elements to a minimum. If you are not careful, some intricate details in the design may end up adversely impacting the performance of your game app. This will be highly counterproductive. From the very start, make sure to keep design weight minimal but without compromising with the good user experience.
6. Monetization strategy for your game app
There are scores of an app that are not profitable. Some of them have inherently no scope for monetization. There are also apps that are built out of pure passion with no intention to monetize from developers end. However, if your aim is to build a mobile game app to earn a profit, you should have a monetization strategy, right before you start development. Developing a game app can be expensive and time-consuming. Therefore it is crucial to plan out a motivation strategy that clearly defines a plan to recover the investment. Here are some ways in which we have helped our clients to monetize their mobile games app:
In-app purchase- This is also called a freemium model. The players don't have to pay any upfront fee to download or start playing the game. It is the most common method for mobile game monetization. Since it involves no upfront investment, more and more people are encouraged to download and play the game. However, only about 2% of the download leads to purchase. Yet it is one of the most effective ways to earn income from the player.
Ads within the app- This is another effective monetization strategy for your game app. The app players don't have to purchase anything, instead, they are shown ads before or after or in between the game. The most game app combines both the strategy i.e. ads with in-app purchases. However, if you choose to show ad within the app, you have to be careful about ad content. Since unrelated or annoying ads can prove counterproductive.
Premium version- These mobile game apps charge users to download and play the game. The premium version is either offered for a free trial or demo, whereby players are asked to pay for further use. Some game app asks for payment straight away, but this significantly reduces the number of purchases.
Takeaway
The success of your mobile game app depends on many factors. But the most important one is choosing the right mobile game development company for your mobile game app. That ’s because they should not only be competent in developing your app but should also be able to help you in-game ideation process. This is something that comes only with experience.
Mobile game app development company that has worked with multiple clients already will bring you gems of experience along with them. A competent Mobile Game Development Company with few years of experience under their belt are well positioned to transform your Idea into a lucrative business. Besides they can also help you with insider knowledge essential for developing a profitable game app for iPhone users.