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They had been by introduced to cloudera, through a personal friend of the CEO, so obviously they did not bother asking any of us.
I was eventually called to offer my opinion a couple months after their decision to go live with Hadoop, when management picked me to send me for Hadoop training at Cloudera.
What happened at the end, was that we managed to explain to the management that the cost of installing Hadoop and using it was not the efficient solution, and at the same time there were systems ready to be used. So far we have not heard anything from the management, and will not hear anything until October for sure.