Jamaica recently launched its Heartbeat of the World campaign, showcasing the natural beauty and unique culture that the island has to offer.
The ad was expected to air during the recent football event in Miami, it was expected to play in northeast markets for New York and Philadelphia, as well as in Chicago and the Midwest.
The campaign is meant to reaffirm their position as a leading destination in the travel space, and they hope to promote the thought for those watching that they must experience Jamaica at some point in their lives.
The campaign is seeking to highlight the influence that Jamaica has on the world, despite its small size.
It isn't just a place to find beautiful beaches but also a unique destination with lively sports entertainment, an array of delicious food options, great music to offer, and much more. They are looking to highlight a variety of elements that are unique to the island including adventure, wellness, and nature, not just the usual food, sports, or music.
For the Heartbeat of the World ad they used a re-recorded version of Bob Marley's Could You Be Loved, which was re-recorded by his son S. Marley.
Voters with the World Travel Awards have designated the Jamaica Tourist Board, founded back in 1955, as the Caribbean's Leading Tourist Board. They have several offices around the world.
They are hoping that the sky is the limit for their tourism endeavors. They have been working hard to try and align themselves with tour operators and airlines to provide competitive packages and also connect with travel agents as they recognize them as a major source of business for them. They have employed a multilevel strategy to drum up more Jamaican tourism and they expect it to pay off in no time, with a busy winter season.
And the visitors are coming from all over, and for obviously different reasons, which means by highlighting multiple elements they are more likely to attract increased visitor numbers.
“One thing we found out is that Latin Americans love our music,” which is fitting, given that Kingston is now a ‘City of Music’. ...We brought a lot of Latin American press (from Brazil, Argentina, Chile) to Jamaica and while we took them all over, they were really interested in our music.”- Dawson, JTB deputy director
Upcoming James Bond Film To Feature Jamaica
Other filming locations for the James Bond 2020 No Time To Die film include London, Norway, and Italy.
The No Time to Die film is expected to be released in April 2020 and with a budget of more than $200 million they can only hope that this one will turn into a quick success.
Later in April, Jamaica will again be featured along with other nations during the 2020 Summer Olympics and they hope that all of this is going to help to strengthen their brand, ultimately reinforcing the Heartbeat of the World campaign.
They are describing Jamaica as the beat that makes the world move. Ultimately they hope that their marketing efforts can highlight the diverse and talented people that provide an array of goods and services on the island, there are many reasons to come visit.
Tourism authorities have witnessed an increase in intended online travel searches last year and they expect the demand to continue growing from here.
Overall, for their advertising and marketing efforts they will be looking to spend about $10 million.
Pics:
pixabay
Great post once again! Smart move to air the ad during Super Bowl. Its the most watched event on tv for years! Huge Bond freak on this side of the keyboard and expect a lot of the new movie! This will definitely bring many tourists to JM
Keep doing what you do X CT
thank you @cryptom.jahm for the support and positive feedback ✌️ I will be looking forward to the film as well
@doitvoluntarily i believe this tourism campaign is a very wonderful one and it will really help to make the world to know more about the jamaican culture and everything that exist in there,which is a good way to bring the country into a good limelight and gain more respect from other countries....you are doing a wonderful job...thanks for sharing this....
Really cool ad,...imagine Reggaesteem had a slot for a 1minute jingle...would be really nice.
Oh a James Bond movie....I can't wait....
Did not know the new James Bond movie would be set in Jamaica, that's amazing, I always wanted to go there to see, everyone that goes says it's such a paradise place... I wonder how safe is it ...
the feds have last year raised the alarm for travelers because of an alleged spike in 'violent crime but that hasn't seemed to deter tourists because they are still seeing record numbers, i think if anything it might help just put travelers on alert to be safer when traveling around the region. Always good to use a little common sense no matter where you travel ✌️
Now they gotta release the version with the big spliff
on the beach :P
...still, nice wrap up in 30 seconds...
yes i hope they highlight that for tourism as well going forward but maybe it simply goes without saying lol
You know they try to keep it "clean" ;)
No Bad Boy #Lifestyle
Thanks, I am just seeing this actually. It is a cool campaign.
$200 M that should be I figure. Damn that is a lot of money.
dont know why but earlier when I noticed this reply i thought you mentioning 200 M as some conversion of USD into Jamaican $ for the jam marketing budget😂😂😂😂😂😂😂 didn't pick up that you were meaning i missed the 'millions'! 🤣🤣🤣💨 💨
LOL. Yeah I should have been more clear. 200Mili would be a nice marketing bugdet:) ahahah
Jamaica just becomes more and more appealing.
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thank you @bahagia-arbi
You've not correct the $200 stuff despite being corrected.
I've seen Jamaica being used as a film location many times and I must say it's very interesting.
It will be more of a tourists place, an everlasting tourists place if a box office season movie of the likes of Game of thrones or Lord of the Rings was done there.
That will push many to come there.
I thought that previous comment mentioning it was ref to something else!
HAH! nice catch thank you ive updated it now, had to search for a moment to find what you were talking about✌️
This community is also a good way to get to know Jamaica and all the wonders it possesses and several have written about their experiences, where they show spectacular places that provoke being in them, as I said before it is a country that we should all include in an itinerary of unforgettable vacations.