Cat pictures more than likely bring more value to stakeholders (which is all I care about), because they have a wider appeal to grow the user base. Content by itself does not bring value to stakeholders at all, as stakeholders don't own it and it isn't monetizable by any readily available method. It does add some element of brand equity, but that is limited and secondary to the primary imperative of expanding the user base. Content is nothing more than a means to an end. It must be evaluated based on its utility in achieving the end and not necessarily proportionate with its word count, vocabulary, or intellectual appeal.
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