Our goal is to add as much value as possible to the Hive community AND those outside of the Hive community. As I said in the post, what we are building will add tremendous value to Hivers and I believe that's what really matters. My goal, and our goal as a company, is to add value to humanity, the open source community, and the Hive community in that order. We are taking the most direct path we can to achieve that objective.
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How does it add value to HIVE?
Simplified, they're creating open source stuff HIVE will be able to use. The fact that people OTHER than HIVE people will also be able to use it doesn't negate the fact that HIVE people will be able to use it.
Their strat is to be blockchain agnostic or rather product agnostic since it's not dependent on being a blockchain and provide features that will help developers to create powerful applications faster by not having to reinvent the wheel for every feature.