It's sad that your employer thinks that, because as you say there's a heart in content creation that's very hard for a machine to replicate (not impossible, though, I've seen a lot of heart in AI images but it actually comes from the original the machine replicated.)
As of now, AI is only mostly useful to expand on what you already know. If you're looking for an easy way to generate articles using AI, you're doing it backward.
Some website owners don't want readers, though. They only want people to view pages and click the ads.
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