CoinTelegraph is onto something, in my view. They've teamed up with Mintmade to turn every article they write into NFTs and then to potentially sell them. At the bottom of each article is a "Collect this article as NFT" link. Their game plan and explanation of how it works is outlined here. NFT sales launched recently, either last week or earlier this week.

I imagine CoinTelegraph follows the old earn-by-ads model and maybe the earn-by-sponsorship model, which is fine. Yet, NFTs have created an entirely new revenue stream. What's more, NFTs give the ability to collect royalties in perpetuity. Once purchased, the NFTs can be bought and sold on the CoinTelegraph's OpenSea market. Several are already there for sale.
CoinTelegraph cranks out a fair quantity of articles each day. Each article seems to be capped with a supply of 10 NFTs. The prices seem to start at $20 for the first NFT minted-and-sold, then the price increases. This inflationary pricing scale is also clever, in my view. It incentivizes anyone considering to make purchase to go ahead and do it now rather than to wait and ponder.
Upon clicking the "Collect" link, a page opens showing the NFT. It's a common "card" look with the image, title, date and author, along with a graph showing how many of 10 NFTs are still left. The price is also shown from lowest (buy now) to highest (last NFT left). NFTs can be bought in MATIC on the Polygon chain, or via credit card.

Source: CoinTelegraph
Granted, almost assuredly each article will not sell out of their NFTs. My guess is that many will have no sales at all. But, one sale is greater than zero sales! Any NFT income is greater than no income at all.
It took a little digging around to find any sales, but there are some. And, again, this is money made that last week wasn't even a possibility. This is all cream on top.
One might wonder, "Who would collect something like this?" My answer would be, "Well, there are all kinds of people and they collect all kinds of things. Why not?" People collect in hopes of turning a profit. Sometimes, people collect to make a collection...the intrinsic value of collecting holds value to them. If you've ever been to a flea market or rummage sale (and who hasn't), you've seen things for sale that you might deem "junk." And yet, sometimes, that's exactly what someone has been looking for, and it sells!
Still, the thing that this all comes back to is the fact that one sale, only one, is that much more than the zero sales that would exist without NFTs.
Anything > 0
Basically, I find this whole concept simply brilliant. NFTs have created an entirely new asset class. With little extra effort, all of their digital content has been turned into a commodity. I must admit, it would be terrific if there was a buy-this-post-as-NFT button on the bottom of every Hive post. Perhaps, one day, Mintmade or a similar such service would make things like that possible.

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Wow! I wish I could do it on @leofinance or @peakd or @ecency on all of them.
Why this is not done already?
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Content created on Hive is already a NFT by its author, no?!
You can call it that but there's no way to trade that token, sell or collect others.
You kinda do, but yes maybe not in a way you imagined. Your content as in buying/selling/trading attention with votes. Improvements are always welcome though, we have to keep innovating and trying different methods and see which works best.
Yes please. I can literally take a screenshot and sell them on NFTshowroom but what if that is automated with just one button? And that button is available on all frontends.
I believe at some point, ad networks like AdSense may lose customers unless they make sure their ads don't appear abusive to site visitors, this is clearly why businesses like cointelegraph don't use it, it somehow stains a brand, but small businesses don't have a choice.
NFTs can be built around a lot of things and will surely serve as a new and advance feature for content monetization, this is where things are headed, I believe brands that can bend some "purchaser incentive" will have more advantage.
Posted Using LeoFinance Beta
Agreed. Adsense was amazing around 2010 or so. I made a fair amount by doing nothing but letting ads do their thing. Then, ad revenue started waning and the centralized platform I was using made it so that Adsense ads simply couldn't be implemented. At first it made me upset, but since ad revenue was drying up anyway, no worries. User-controlled and user-owned content and user-rewarded content is the way of the future. I still think third parties have a place though, like a tool such as Mintmade that mints NFTs for content producers and then receives a cut. I'd be happy to give a percent to a tool like that...you help me earn, I'll happily help you earn.
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